Classy Art Reveals Its Biggest Secret Yet: The Iconic Brand Transforms Into Classy Living

HOUSTON, TX – September 2, 2025 – After months of teasing the industry with the line “Classy Art has a secret,” the wait is over. Today, Classy Art—the trusted wall décor powerhouse since 1987—officially announces its metamorphosis into Classy Living, with a new tagline: DECOR THAT SELLS.

This monumental rebrand reflects not only the company’s decades of growth and leadership in the furniture industry but also its future vision: a broader lifestyle décor company designed to meet the evolving needs of retailers and consumers alike.

At the heart of the new identity is the Classy Living emblem—a mirrored C and L forming the shape of a butterfly. Symbolizing rebirth and transformation, the mark represents the company’s journey from its roots in framed art to its expanded role as a complete décor brand.

“This is more than a name change—it’s a promise,” said Gabriel Cohen, CEO of Classy Living. “For nearly four decades, we’ve built our reputation on helping retailers succeed with art that sells. Now, as Classy Living, we are opening the door to the future of décor—bigger, bolder, and more dynamic than ever before. And the best part? We’re just getting started.”

Since taking the reins in 2005, Gabriel and Jonathan Cohen have fueled unprecedented growth: company revenues have surged by more than 5,000%, with over 2,000 active customers and 5,000+ SKUs in circulation today.

“Our customers rely on us for stability as well as innovation,” added Jonathan Cohen, CFO. “This rebrand makes clear that we are not just keeping pace with the industry—we’re setting the pace. Classy Living reflects who we’ve become, and more importantly, who we are committed to being for decades to come.”

More Secrets Ahead

While today’s announcement is massive, Classy Living isn’t done making headlines. The company teased that another major reveal will arrive on October 1, 2025—hinting at an even bigger expansion into the décor category.

Visit Us at High Point Market

Industry professionals can experience the new Classy Living identity in person at the upcoming High Point Market in the Centerpoint Hamilton Showroom, 401 S Hamilton St #113, High Point, NC 27260.

About Classy Living

Founded in 1987 as Classy Art, the company has grown into one of the most trusted décor partners in the furniture industry. Rebranded in 2025 as Classy Living, the company offers a comprehensive selection of wall décor and home accessories—designed, produced, and delivered with one clear mission: DECOR THAT SELLS. With more than 5,000 SKUs, 2,000+ active customers, and nearly four decades of expertise, Classy Living continues to empower retailers with products that drive results and inspire homes.

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